UP Warriorz, the Women’s Premier League (WPL) franchise owned by Capri Sports, has announced L’Oréal Professionnel as its title sponsor for the league’s fourth season. The association brings together a women’s sport franchise and a global professional beauty brand around a shared narrative of empowerment and performance.
As part of the partnership, L’Oréal Professionnel will have a prominent on-ground and broadcast presence across UP Warriorz’s assets throughout the WPL season.
Capri Sports highlights shared vision on women’s empowerment
Commenting on the partnership, Jinisha Sharma, director, Capri Sports, said the association extends beyond a conventional sponsorship arrangement.
“This partnership represents much more than a sponsorship, it is a coming together of two brands that believe in the power of women and in the power of transformation,” Sharma said. “At UP Warriorz, we are focused on building an ecosystem where women are supported, celebrated and given the confidence to lead. L’Oréal Professionnel Paris shares that vision, and together, we hope to create narratives that inspire young girls to dream fearlessly and pursue excellence, on the field and beyond.”
UP Warriorz sees alignment with women-first philosophy
Kshemal Waingankar, COO, UP Warriorz, described the partnership as a strong cultural fit for the franchise, which positions itself as women-first both on and off the field.
“We are delighted to welcome L’Oréal Professionnel as the Title Sponsor of UP Warriorz for WPL Season 4,” Waingankar said. “Their commitment to empowering women resonates deeply with our values as a women-first franchise. This partnership goes beyond visibility, it reflects a shared belief in enabling women to perform at their best, in sport and in life. We look forward to building an impactful journey together.”
L’Oréal Professionnel reinforces focus on confidence and excellence
From the brand’s perspective, the partnership aligns with L’Oréal Professionnel’s emphasis on transformation, confidence and professional excellence.
“At L’Oréal Professionnel, we believe in the power of transformation and building confidence to unlock one’s true potential,” said Mathilde Barthélemy-Vigier, general manager, L’Oréal Professionnel India. “Partnering with UP Warriorz, a team that represents courage, professionalism and progress in women’s sport, is a natural extension of our values. Together, we celebrate women who challenge boundaries and inspire change, reinforcing our commitment to empowerment through excellence. It is a world where the Pros meet the Pros!”
Strengthening brand presence in women’s sport
The title sponsorship underscores the growing commercial interest in women’s cricket and the WPL as a platform for brands seeking high-visibility associations rooted in purpose-led storytelling. For UP Warriorz, the partnership further strengthens its positioning as a franchise focused on confidence-building, leadership and long-term impact in women’s sport.
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