Hero MotoCorp has unveiled a refreshed brand identity for its electric mobility brand, Vida, signalling the next phase of its growth strategy as the EV business expands beyond premium scooters into a broader mobility ecosystem.
Originally launched in 2022, Vida has evolved from offering a single premium electric scooter to a portfolio that now includes commuter electric scooters, the DIRT.E off-road range and the future mobility platform NOVUS. The company said the refreshed identity reflects its ambition to deliver clean, intuitive and dependable mobility solutions.
Central to the rebranding is a new geometric V-Lettermark derived from Hero's logo. According to the company, the design incorporates the left pillar of Hero's 'H' to represent trust, engineering and scale, while its 30-degree forward tilt signifies progress. The identity is complemented by "The VOOM"—a kinetic motion language and electric sonic signature designed for use across vehicles, digital interfaces and connected experiences. The "Powered by Hero" association continues to remain a key part of the brand identity.
Commenting on the launch, Pawan Munjal, Executive Chairman of Hero MotoCorp, said, "True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched VIDA in 2022, I called it the dawn of something special. Four years on, that purpose grew into a movement—a purpose to build a better world."
Kausalya Nandakumar, Chief Business Officer of Hero MotoCorp's Emerging Mobility Business Unit, said the refreshed identity reflects the evolving expectations of customers seeking accessible and reliable electric mobility.
"Today's customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what VIDA now offers. The V-Lettermark captures it best: Hero's legacy and VIDA's future, moving forward together," she said.
To commemorate the launch, Vida also secured a place in the Asia Book of Records for creating the world's largest brand logo. Covering 35,292 sq. ft., the installation was created using the Vida VX2, Vida DIRT.E K3, NOVUS NEX 1 and Hero XPulse models.
The refreshed identity will be rolled out in phases across Vida's physical, digital and connected touchpoints, including its upcoming product lineup, as the brand looks to broaden its reach in India's growing electric mobility market.
