Myntra Beauty has expanded its Korean beauty portfolio with the launch of Frankly and Seapuri, two K-beauty brands making their India debut through a partnership with beauty and wellness platform Kindlife.
The addition of the two brands further strengthens Myntra Beauty's international beauty portfolio, which now comprises more than 20,000 products across over 360 brands. The launches are being facilitated by Kindlife's distribution arm, Kindbox.
Seapuri's portfolio includes skincare, haircare and lashcare products, while Frankly is known for its science-backed skincare formulations. The brand's range on Myntra Beauty includes products such as the Salmon PDRN Bounce Ball Serum, Closer Pore Reducing Serum, Sunday Glow Brightening & Tone Up Serum, Vita Bomb Calming & Relief Serum, and Vitamin C 23 Concentrated Brightening Serum.
Commenting on the partnership, Venu Nair, chief of strategic partnerships and omnichannel at Myntra, said that as India's premium commerce ecosystem evolves, consumers are increasingly seeking sophisticated, formulation-led global beauty innovations.
"By anchoring our international portfolio with high-performance, globally validated brands, we are deploying our technology and distribution infrastructure to bridge the gap between global innovatio
