First Economy has secured the digital and social mandate for Waaree Energies, marking a strategic collaboration aimed at strengthening the company’s integrated communications as it expands across India and global markets.
As part of the mandate, First Economy will lead Waaree Energies’ digital and social media strategy, encompassing content development, brand storytelling, platform-specific communication, and multi-channel amplification. The partnership will focus on building consistent narratives around the company’s manufacturing scale, technological expertise, and leadership in the renewable energy sector.
Waaree Energies has established a strong foothold in solar PV manufacturing and continues to scale its presence across international markets, in line with the accelerating global shift towards clean energy adoption. The mandate comes at a time when renewable energy companies are increasingly investing in brand-building and stakeholder communication to support growth.
Commenting on the development, Jigar Zatakia, Founder, First Economy, said, “This mandate reflects the growing need for integrated digital and creative strategies in high-growth sectors. Waaree’s journey presents a strong opportunity to craft communication that closely aligns with business milestones and evolving market positioning.”