Social Panga has launched intoai.studio, a dedicated AI-focused creative unit designed to expand its content and production capabilities using artificial intelligence.
The new studio will offer a wide range of AI-driven services including AI-generated films, content creation, performance marketing creatives, always-on digital content, virtual avatars, AI-led music production and product photography. It is positioned as an extension of the agency’s broader creative ecosystem, aimed at blending technology with storytelling.
According to the company, intoai.studio is already working with brands such as Hyundai, Bosch, LG, Nestlé Maggi, Tally, IIFL, Saffola, Landmark and Yousta. The studio focuses on combining AI tools with creative workflows to accelerate content production while maintaining brand relevance and consistency.
Himanshu Arora, co-founder of Social Panga, said the studio is built to bridge the gap between brand communication needs and the speed of modern digital consumption. He noted that the approach combines AI and human creativity to deliver content that drives visibility and business outcomes.
Gaurav Arora, co-founder of Social Panga, added that intoai.studio reflects the agency’s belief in evolving with market dynamics through deep vertical expertise. He said the initiative brings together data, creativity and authenticity, and strengthens its integrated ecosystem alongside other verticals such as The Yellow Shutter and The Viral Union.
With this launch, Social Panga expands its portfolio of specialised offerings in content production, influencer marketing and AI-led creative services, positioning intoai.studio as a dedicated hub for next-generation brand storytelling.
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