Connect Network Inc. has introduced IMMERSIVE, an agentic AI-powered platform aimed at simplifying media planning, campaign execution and optimisation for brands and agencies operating across India's diverse markets.
The platform combines media planning, hyperlocal intelligence, creative intelligence, media discovery, buying, campaign monitoring and performance optimisation into a unified AI-driven ecosystem, enabling marketers to manage campaigns from strategy to execution.
According to the company, IMMERSIVE has been developed to address the challenges of India's fragmented advertising landscape, where campaigns are often planned from metropolitan centres despite significant regional differences in consumer behaviour and media consumption. The platform seeks to bridge this gap by providing market-level intelligence and enabling location-specific campaign planning across the country.
Powered by agentic AI, IMMERSIVE analyses a range of inputs—including brand objectives, audience behaviour, location intelligence, media availability, prevailing market conditions, pricing benchmarks and historical campaign performance—to generate campaign recommendations before planning begins.
Connect Network said the platform is designed to help marketers make more informed, data-backed decisions through a unified workflow that streamlines planning, media buying, execution and performance optimisation across multiple markets.
