Woodland appoints Liqvd Asia to handle digital communications

Outdoor lifestyle brand Woodland has awarded its digital communications mandate to Liqvd Asia, the digital-first marketing agency known for integrating creativity with performance-led strategies.

As part of the mandate, Liqvd Asia will manage Woodland’s digital communications across key areas including social media management, influencer collaborations, and brand storytelling. The agency will work on strengthening Woodland’s presence across digital platforms while building deeper engagement within creator communities and social ecosystems.

The partnership will also see Liqvd Asia develop platform-first content strategies, campaign narratives, and community-led initiatives aimed at strengthening the brand’s connect with younger, digitally native audiences.

Commenting on the partnership, Nikita Malhotra Singh, head – digital marketing, Woodland, said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways. Their vision for our social media mandate aligns perfectly with our goal of inspiring the next generation of adventurers to gear up and explore the great outdoors.”

Arnab Mitra, founder and managing director, Liqvd Asia, added, “Woodland is a brand with a strong emotional recall in India, built on a legacy of adventure, durability, and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging, and culturally relevant.”

Monish Sanghavi, business head, Liqvd Asia, said the focus of the partnership goes beyond platform management. “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens Woodland’s connect with loyal consumers and younger audiences alike.”

Through the collaboration, Liqvd Asia will work closely with the Woodland team to craft a cohesive digital narrative across social platforms and creator ecosystems, bringing the brand’s outdoor legacy and spirit of adventure to newer digital audiences.