OpenAI is expanding its ChatGPT Ads offering with new AI-powered advertising tools, including Sponsored Agents, campaign management features and integrations with HubSpot and Shopify.
Sponsored Agents are currently being tested with select advertisers in the US. The feature allows users who engage with a relevant ad in ChatGPT to begin a clearly labelled conversation with an AI agent sponsored by the business.
Users can interact with the agent to ask questions about a product or service, understand whether it meets their requirements and eventually visit the advertiser’s website. OpenAI said conversations with Sponsored Agents will remain separate from both the user’s original ChatGPT conversation and ChatGPT’s independent responses.
For advertisers, OpenAI is introducing tools that enable campaigns to be created, updated and analysed using natural-language prompts through the Ads Manager plugin. Advertisers can provide a website or campaign brief, after which the tool can help build campaigns, assess performance and offer recommendations.
AI assistance is also being incorporated into Ads Manager itself. While creating an advertisement, advertisers can receive suggested copy and imagery based on their landing page and campaign objective. These suggestions can be reviewed and edited before being added to a campaign.
Advertisers can additionally opt for AI-powered text customisation, which adapts existing headlines and descriptions to the context of a ChatGPT conversation and translates ad copy into a user’s preferred language.
OpenAI is also expanding integrations with existing marketing platforms. HubSpot users will be able to connect their ChatGPT Ads accounts to create campaigns, monitor performance and follow up with leads within HubSpot.
Meanwhile, Shopify merchants in the US can use the ChatGPT Ads app to create and manage campaigns, with products integrated through Shopify Catalogue. The Shopify integration is set to expand internationally to markets where ChatGPT Ads are available from September 23.
OpenAI said the new features are aimed at building an AI-based advertising platform that changes how consumers discover and evaluate products, while providing businesses with AI tools to create and manage advertising campaigns.
Businesses can sign up for ChatGPT Ads through OpenAI’s advertising platform, while eligible businesses can also access the service through its Shopify and HubSpot integrations.
