Noida-based Art-E Mediatech has secured the full social media mandate for IndiaMART, marking the second time the agency has been entrusted with the brand’s creative responsibilities.
Under the renewed partnership, Art-E Mediatech will lead social media strategy, content planning, and execution for IndiaMART, with a focus on enhancing its digital footprint among buyers and sellers across the country.
The collaboration aims to sharpen brand communication and build stronger connections with a digital-first audience. With a continued emphasis on insight-led campaigns, the mandate is expected to boost brand awareness, improve perception, and drive higher engagement across platforms.
Commenting on the partnership, Dinesh Gulati, COO of IndiaMART, highlighted the platform’s long-standing role in enabling digital transformation for Indian MSMEs, adding that the collaboration will reflect the brand’s scale, trust, and everyday relevance.
Rohit Sakunia, Co-founder of Art-E Mediatech, noted that the mandate reinforces the agency’s expertise in delivering performance-driven communication strategies within the B2B ecosystem, combining creative storytelling with data-backed insights.
Founded in 2018, Art-E Mediatech has rapidly grown into a full-stack marketing agency with a presence across Noida, Delhi, Bengaluru, and Mumbai, offering services ranging from content creation and media planning to technology and product development.
With this renewed mandate, both companies aim to build impactful digital narratives and deepen engagement in India’s evolving B2B landscape.
