Publicis Groupe India has introduced ‘Influential’, its global creator marketing solution, marking a strategic push to transform influencer marketing into a data-led, full-funnel growth engine in the country.
As part of the launch, the company has appointed Diwaker Chandani as Managing Partner, Influential India. In his new role, Chandani will be responsible for building and scaling the offering, with a focus on integrating data, creators, media, and commerce to deliver measurable business impact.
The move comes at a time when influencer marketing in India continues to grow rapidly but remains fragmented, often hindered by inconsistent measurement, duplication of creators, and an overdependence on organic reach. With Influential, Publicis Groupe aims to address these gaps by enabling brands to shift towards more precise, scalable, and outcome-driven strategies.
At the heart of the solution is the company’s Connected Identity framework—a data backbone designed to enable deterministic audience mapping and sharper creator selection. Combined with the Captiv8 platform and Influential’s global network, the offering allows brands to plan, execute, and measure campaigns with greater effectiveness.
Chandani brings nearly two decades of experience across digital and platform ecosystems, having previously worked with organisations such as Meta, Zee Entertainment Enterprises, and Network18 Group.
Commenting on the launch, Anupriya Acharya, CEO, Publicis Groupe South Asia, said the initiative aims to move influencer marketing from a creator-first approach to a cohort-first, identity-led model, enabling brands to achieve consistent and measurable business outcomes at scale.
Chandani added that while the industry has achieved scale, it still lacks maturity, and the focus going forward will be on leveraging data-led audience intelligence alongside creator ecosystems and media amplification to deliver more predictable and measurable results for brands.Publicis Groupe's 'Influential' enters India; Diwaker Chandani to lead.
