Ogilvy India has partnered with Google to launch an AI-powered creative studio designed to support the agency’s creative and production workflows.
The internal platform has been built to help creative teams develop still and video assets faster, while streamlining workflows from ideation to execution. It leverages generative AI tools to assist with concept visualisation, creation of concept cards, and asset production.
According to the agency, the platform features a simplified interface, making it accessible for art directors, copywriters, and designers. It is intended to support use cases such as social media asset creation, audience-specific content adaptation, and virtual try-ons, while ensuring adherence to brand guidelines and intellectual property protection.
Commenting on the launch, VR Rajesh said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely.”
Satya Raghavan added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
The agency noted that early pilots of the platform have already helped reduce concept-to-asset timelines, enabling teams to focus more on creative development and strategy.
