Wondrlab has launched WondrAgents, an agentic AI operating system designed to streamline end-to-end influencer marketing campaigns. The platform powers the agency network’s influencer marketing SaaS platforms, OPA and Opportune.
WondrAgents comprises seven specialised AI agents, each handling a different stage of the influencer marketing workflow, from campaign briefing and creator discovery to outreach, negotiation, contracting, content evaluation and ROI reporting.
According to Wondrlab, the platform can reduce campaign go-live timelines by up to 70% by automating operational tasks that traditionally require multiple tools and teams. Human teams will continue to oversee strategy, creative development and creator relationships, while the AI agents manage execution-heavy workflows.
The platform brings campaign processes into a single system and draws on creator insights, audience behaviour, category intelligence and campaign performance data to inform future campaigns.
It also creates a campaign intelligence library for each brand, using learnings from previous campaigns to build a repository of creator performance, audience insights and campaign outcomes.
Vandana Verma, Co-founder, Wondrlab Network, said, “Since 2020, we've built one of India's largest influencer marketing ecosystems through OPA and Opportune. Every campaign we've executed has added to the rich knowledge base of creator intelligence, brand insights and campaign learnings.”
She added, “WondrAgents is built on that proprietary knowledge base. We've invested significantly in training these agents with years of experience, and we will continue investing in agentic AI because we believe the future of influencer marketing lies in humans and AI agents working together to deliver faster execution, smarter decisions and better outcomes for brands.”
Shidush Contractor, Chief Operating Officer, OPA & Opportune, said, “We're excited to introduce India's first unified Agentic Operating System for influencer marketing. WondrAgents is built to tackle the toughest campaign briefs, bringing together great minds, specialised AI agents and years of campaign intelligence to execute faster and smarter.”
He added, “From evaluating creators and generating personalised scripts to optimising campaign performance, the platform takes care of the operational complexity, allowing teams to focus on ideas, creativity and strategic decisions. This isn't about replacing people; it's about combining human intelligence with AI agents to deliver greater transparency, measurable impact and a new level of efficiency for brands.”
WondrAgents has been developed by BigStep, Wondrlab Group’s software engineering and technology company. BigStep worked on the platform’s AI, automation and digital engineering capabilities.
The launch marks Wondrlab’s latest push to integrate AI and automation into influencer marketing, while retaining human oversight across strategic, creative and relationship-led aspects of campaigns.
