Mumbai-based Bodhi Tree Multimedia has secured a mandate from the Assam government to develop, launch, and manage the state's official digital content platform, marking a significant step in the company's evolution beyond content production into technology-enabled media infrastructure.
The platform will serve as Assam's dedicated digital destination for regional entertainment and cultural content, featuring films, music, heritage programming, live events, and creator-led storytelling. Designed for mobile, web, and connected TV ecosystems, the initiative aims to improve the accessibility and discoverability of Assamese content for audiences in India and abroad.
For Bodhi Tree, the mandate represents a strategic shift toward platform ownership and long-term management, expanding its revenue streams beyond traditional content commissioning. The company will oversee the platform's technology development, content strategy, monetisation framework, subscription management, and ongoing operations.
The project also strengthens Bodhi Tree's capabilities across content creation, technology, and distribution—areas increasingly shaping the future of the media and entertainment industry. The company believes the model could potentially be replicated across other states as governments accelerate investments in cultural preservation, digital outreach, and citizen engagement.
The platform is being developed in partnership with Mogi OTT and will run on Google Cloud infrastructure, supported by a dedicated content delivery network and Kubernetes-based auto-scaling technology. According to the company, the core technology architecture has already been completed, with efforts now focused on branding, content onboarding, and ecosystem development.
Commenting on the development, Mautik Tolia, Managing Director and CEO of Bodhi Tree Multimedia, said the mandate reflects the growing role of media companies in building digital ecosystems rather than merely creating content. He added that the project aligns with the convergence of storytelling, technology, and distribution infrastructure while creating a scalable framework that could find relevance across multiple regions in the future.
The company said the initiative reinforces its long-term vision of building an integrated media enterprise spanning content creation, platform management, audience engagement, and digital distribution.
