Sony Pictures Networks India (SPNI) has overhauled its leadership structure to integrate content, distribution and monetisation more closely, as the broadcaster positions itself for growth in an increasingly converged media environment.
As part of the restructuring, the company has elevated Rajesh Kaul to lead a consolidated revenue organisation in his new role as Chief Revenue Officer. Kaul will oversee advertising sales, distribution, sports and international business operations across both linear television and digital platforms.
Unified revenue engine
The new structure is aimed at creating a single, cohesive monetisation framework that aligns advertiser offerings, platform partnerships and content strategies under one leadership umbrella.
Under Kaul’s mandate, traditionally separate functions — including linear television ad sales, linear distribution, digital advertising sales, YouTube growth initiatives, and Sony LIV’s business-to-business and syndication operations — will now operate within a common revenue architecture.
Company executives said the move would allow SPNI to approach the market with integrated solutions rather than fragmented platform-specific offerings, enabling closer coordination between sales teams and content businesses.
Focus on future-ready monetisation
The consolidation reflects SPNI’s broader effort to extract greater value from its content portfolio while building a revenue model designed to respond to evolving advertiser expectations and platform dynamics.
With audiences increasingly consuming content across television, streaming and social platforms, the company believes that a unified commercial strategy will help it deliver more consistent measurement, packaging and partnership opportunities for brands.
The leadership change comes as media networks across India recalibrate their operating models to address slowing television ad growth, rising digital consumption and intensified competition from global streaming platforms.
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