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YouTube has extended its experimental conversational AI tool to smart TVs, gaming consoles and streaming devices, taking the feature beyond its initial rollout on mobile and web platforms.
The tool enables viewers to ask questions about the video they are watching without leaving the playback screen. Eligible users can access the assistant by selecting an “Ask” button on their TV interface. On-screen prompt suggestions are provided, and users can also use their remote control’s microphone to ask content-related queries in real time.
For instance, someone watching a cooking video can request details about ingredients, or ask for context behind a song’s lyrics, with responses delivered within the app itself.
Currently, the feature is available to a limited group of users aged 18 and above, and supports multiple languages including English, Hindi, Spanish, Portuguese and Korean.
First introduced in 2024, the conversational AI tool’s expansion comes amid growing viewership on connected TVs. According to a Nielsen report from April 2025, YouTube accounted for 12.4% of total television viewing time in the United States, surpassing platforms such as Disney and Netflix.
The development follows similar moves across the industry. Amazon recently introduced Alexa+ on Fire TV devices, allowing users to request content recommendations, locate specific scenes and ask questions about actors or filming locations using voice commands. Meanwhile, Roku has upgraded its AI voice assistant to respond to broader queries related to films and television shows, while Netflix is also testing an AI-driven search experience.
Alongside conversational capabilities, YouTube has rolled out additional AI-driven enhancements for television users. These include automatic upscaling of lower-resolution uploads to full HD, an AI-powered comments summariser and a search results carousel.
In January, the company announced that creators would soon be able to produce Shorts using AI-generated versions of their own likeness. More recently, YouTube introduced a dedicated app for the Apple Vision Pro, enabling viewers to watch content on a virtual large-format screen.
