Agentic AI platform for procurement and finance, Procol, has appointed Shaivya Gupta as its Chief Marketing Officer (CMO), tasking him with leading the company's global marketing, brand and communications strategy.
In his new role, Gupta will focus on strengthening Procol's market positioning, shaping its category leadership narrative and supporting the company's expansion into strategic international markets, including the United States.
He will also drive customer engagement, scale brand-building and demand-generation initiatives, and expand Procol's presence across key enterprise markets as the company pursues its long-term growth plans.
Commenting on his appointment, Shaivya Gupta, Chief Marketing Officer, Procol, said the company is well-positioned to capitalise on the growing role of artificial intelligence in enterprise procurement.
"I'm taking on this role at a defining moment for enterprise procurement. AI is transforming the function from a transactional, back-office operation into a strategic driver of business value, enabling enterprises to make faster, more intelligent and data-driven decisions. Procol has built an Agentic AI platform that is reimagining how procurement operates, and my focus is on strengthening our market presence, building deeper engagement with enterprise leaders, and ensuring Procol leads the conversation around the future of AI-powered procurement in India and global markets," he said.
Through the appointment, Procol aims to bolster its brand presence and reinforce its positioning as it expands its footprint in enterprise AI solutions across domestic and global markets.
