The Hindu has appointed Druhi Sethi as its new head of digital marketing, marking her shift from the agency ecosystem to a senior leadership role within the legacy media organisation’s digital function.
Sethi announced the development through a post on LinkedIn, confirming her new position at the publication.
“I’m happy to share that I’m starting a new position as Head of Digital Marketing at The Hindu!” she wrote.
From agency leadership to newsroom digital strategy
Prior to joining The Hindu, Sethi spent more than three years at digital marketing agency Social Beat, where she most recently served as associate vice president – strategic account management.
In this role, she led the firm’s Bengaluru operations while also overseeing pan-India strategy, client growth initiatives and the rollout of AI-driven solutions across accounts.
Earlier at Social Beat, she held the position of associate vice president – growth and client success, where she was responsible for managing large client mandates, guiding internal strategy teams and supporting business expansion.
Her portfolio during this phase included leading digital brand launches, scaling in-house products and delivering performance-led marketing outcomes across multiple industry sectors.
Experience across NP Digital and multiple sectors
Before her stint at Social Beat, Sethi worked with NP Digital, where she played a key role in setting up and scaling the agency’s social media vertical in India.
Across earlier agency-side assignments, she has worked with brands spanning healthcare, real estate, FMCG and technology, building expertise across digital strategy, brand marketing, growth and client partnerships.
Strengthening digital focus at legacy media organisations
Sethi’s appointment comes at a time when established news publishers are accelerating investments in digital reach, audience engagement and platform-driven growth models, as competition for online readership and advertising intensifies.
