Brand Catapult has elevated Ria Kapoor as Director of PR and Communications. In her new role, Kapoor will head the agency’s communications vertical and drive its public relations and integrated communications mandate.
She will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development. Kapoor will also work closely with the agency’s leadership to strengthen and expand its PR and communications business.
With over a decade of experience in public relations and strategic communications, Kapoor has worked across communication strategy, media relations, reputation management and brand storytelling. During her stint at Brand Catapult, she has managed mandates for brands including Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora and Shri Paramani Jewels.
She has also led celebrity collaborations, talent sourcing and influencer-led campaigns for the agency’s clients.
Commenting on her elevation, Kapoor said, “PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces.”
Dhruv Goel, Founder, Brand Catapult, said, “Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency.”
