Tata Starbucks, the 50:50 joint venture between Tata Consumer Products and Starbucks Coffee Company, has elevated Mitali Maheshwari to Director – Product & Marketing.
Maheshwari announced her promotion in a LinkedIn post, expressing her enthusiasm about taking on the expanded role. Reflecting on her journey with the company, she highlighted her experience in product development, brand storytelling and creating consumer experiences that drive business impact.
She joined Tata Starbucks in April 2024 as Head – Product & Marketing. Prior to this, she spent nearly a decade at Red Bull India, where she held various leadership positions across consumer collecting and brand management, most recently serving as Head of Brand Marketing for nearly two years.
Maheshwari began her career in account management at DDB Mudra Group. With around 14 years of experience in consumer marketing, her expertise spans brand strategy, product development, purpose-led campaigns and customer experience.
