The Walt Disney Company has appointed Jennifer Creegan as Head of Marketing Technology & Operations, strengthening its marketing leadership with an experienced technology and business executive.
Creegan joins Disney after a 27-year career at Microsoft, where she held leadership positions spanning business, marketing, product and operations. Most recently, she served as Vice President, Strategy, Business Model & Insights for Xbox.
Over nearly three decades, Creegan has built experience in scaling technology-driven businesses, media and gaming platforms, advertising ecosystems and global operations.
Reflecting on her new role, Creegan said on LinkedIn that Disney’s stories have been part of her life for as long as she can remember, adding that contributing to the company’s evolution in marketing and working with colleagues to create impactful experiences for fans is “extremely meaningful”.
According to reports, Creegan will report to Asad Ayaz, Chief Marketing and Brand Officer at Disney, and is expected to assume the role on September 7.
Her appointment comes as Disney continues to evolve its marketing capabilities, with technology, data and operational efficiency playing an increasingly important role in how the company engages audiences across its entertainment ecosystem.
