Ulka, part of BBDO Group India, has appointed Maithili Mullick as Executive Creative Director. In her new role, she will report to Rakesh Menon, Chief Creative Experience Officer at Ulka.
Mullick spent 12 years at FCB Interface before moving to Australia for a stint with ANZ Bank’s in-house agency.
Commenting on her appointment, Mullick said her familiarity with the team and the agency’s ambitions made Ulka an attractive opportunity. She added that she was looking forward to contributing to the agency’s growth and helping build something bigger and more exciting.
Rakesh Menon said Mullick brings a combination of strategic thinking and creative instinct, enabling her to translate ideas into compelling work. Having worked with her for several years, he also highlighted her ability to bring out the best in people, describing her as a valuable addition to the agency’s team.
