Abhinav Rastogi has taken on the role of general manager – marketing at Radico Khaitan Limited, following his elevation from joint general manager – marketing.
Rastogi has been associated with Radico Khaitan since July 2020. Before his latest appointment, he served as joint general manager – marketing from April 2023 to April 2026.
In this role, he managed brand portfolios including Sangam Whisky, Jaisalmer Gin, 8PM Whiskies, Contessa Rum and regional brands. He previously served as deputy general manager – marketing between April 2021 and March 2023, following his initial stint as assistant general manager – marketing from July 2020 to March 2021.
With over 15 years of experience, Rastogi brings expertise in brand strategy, positioning, portfolio management, profit and loss (P&L), consumer research, media buying, new product development, and integrated advertising and promotional campaigns.
Before joining Radico Khaitan, Rastogi spent over five years at Allied Blenders & Distillers, where he worked on brands such as Sterling Reserve premium whiskies, Officer’s Choice and Officer’s Choice Blue, along with brand portfolios in the brandy and rum categories.
Earlier, he worked at Emami, managing brands including Navratna Hair Oil and Navratna Cool Talcum Powder.
