DTDC Express Limited has promoted Neha Bagchi to Vice President – Marketing & Retail, expanding her leadership mandate to cover both functions. Bagchi, who previously served as Head of Marketing at DTDC, has been instrumental in shaping the company’s brand narrative, strengthening consumer engagement and driving integrated marketing initiatives. In her new role, she will bring marketing and retail under a unified leadership mandate, with a focus on aligning brand, customer and business priorities.
Her expanded responsibilities will span brand building, consumer engagement and marketing, alongside DTDC’s retail operations. The move comes as the logistics company continues to strengthen its technology-led and new-age logistics offerings while building its position as a future-ready logistics partner.
Bagchi brings prior experience from the logistics sector, having served as Director of Marketing at Shipyaari before joining DTDC. At Shipyaari, she worked on the company’s digital presence and marketing initiatives for its same-day and next-day delivery services.
With the new mandate, Bagchi will play a larger role in driving DTDC’s marketing and retail agenda, bringing together its consumer-facing, brand and business priorities as the company continues to evolve its offerings in a technology-driven logistics landscape.
