Volvo Car India has elevated Anuj Somani to Head of Integrated Marketing and Performance, effective September 2026.
Somani announced the development in a LinkedIn post, sharing that he had moved into the new role after heading marketing operations across brand, retailer, digital and public relations functions from April 2025 to August 2026.
He joined Volvo Car India in October 2021 as Senior Marketing Manager – Brand. In April 2024, he took on additional responsibilities as Senior Marketing Manager – Brand and Retailer Marketing, a position he held until March 2025.
Before joining Volvo Car India, Somani worked at LIXIL as Leader, Marketing Communications, SATO, from February 2019 to September 2021. Prior to that, he was Manager – Marketing Communications at VE Commercial Vehicles between October 2017 and January 2019.
Somani spent nearly six years at Mahindra & Mahindra, where he served as Brand Manager from October 2011 to September 2017. His responsibilities included brand planning, customer segmentation, product positioning, competitive analysis, pricing and brand budget management.
He began his career at Autocop India, where he worked as Assistant Marketing Manager from July 2010 to September 2011.
