Times Network has unveiled a major relaunch of Mirror Now, repositioning the channel as a broader news and lifestyle destination aimed at India's young, urban audience.
With the new brand proposition, "One Channel. World of News," Mirror Now is expanding beyond its traditional news programming to offer a wider mix of content spanning business, culture, entertainment, technology, automobiles, lifestyle and social issues.
The revamped channel is targeting viewers aged 22-40, including young professionals, entrepreneurs, creators and aspirational consumers. As part of its strategy, Mirror Now plans to blend television and digital-first content formats, leveraging both newsroom talent and creators to drive engagement across platforms.
A key element of the relaunch is the return of its flagship prime-time programme, The Urban Debate, which will air on weekdays at 9 PM. The show will be hosted by Shreya Dhoundial and will focus on discussions around governance, public policy, business, culture and society.
Through the repositioning, Mirror Now aims to build a more comprehensive information platform that aligns with the changing interests and media consumption habits of urban Indian audiences.
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