Prime Video has expanded its regional entertainment offerings in India with the launch of Gujarati streaming platform JOJO as an add-on subscription on its marketplace.
Prime members can subscribe to JOJO at an introductory annual price of Rs 299. Following the introductory period, the subscription will renew at Rs 499 per year.
The platform offers a library of Gujarati content, including films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father and Reva. Subscribers will also have access to original series including Love Station, Medal, Gadbad Gotalo, Har Ghadi Mauj and Rebound, along with Gujarati nataks, comedy specials, celebrity-led shows and cultural programming.
With the addition of JOJO, Prime Video's add-on subscriptions marketplace now features more than 30 streaming services spanning multiple languages and content categories.
Commenting on the partnership, Gaurav Bhasin, Head – AVOD Business and Marketplace, India, Prime Video, said, "Prime Video's add-on subscriptions have emerged as a compelling gateway for streaming services and studios to amplify their reach across India. Today, with over 30 add-on subscriptions spanning multiple languages and categories, we offer one of the widest content selections available anywhere."
He added that bringing JOJO to the platform enables audiences across India to discover premium Gujarati entertainment through a seamless viewing experience on Prime Video.
Dhruvin Shah, Founder and CEO of JOJO, said the partnership marks an important milestone in expanding the reach of Gujarati entertainment.
"The launch of JOJO as an add-on subscription on Prime Video marks a significant step in taking premium Gujarati content to audiences across the country. JOJO is dedicated to creating, curating, and delivering high-quality regional content. With a vision to take Gujarati entertainment beyond geographical boundaries, JOJO continues to expand its reach through meaningful collaborations. We are delighted to partner with Prime Video to bring this rich content library to audiences across India," Shah said.
