Despite revenue growth, total EBITDA declined 13.6% to Rs 1,502 crore, while digital entertainment watch time on JioHotstar increased 15% year on year.
JioStar reported a 10.1% year-on-year growth in revenue from operations to Rs 6,806 crore in Q2 FY27, compared with Rs 6,179 crore in the corresponding quarter last year. The growth was driven by higher subscription income across its digital and linear television businesses.
However, the company's profitability came under pressure during the quarter. EBITDA from operations declined 10.5% to Rs 1,372 crore from Rs 1,533 crore in Q2 FY26. Total EBITDA, including investment income, fell 13.6% to Rs 1,502 crore, compared with Rs 1,738 crore a year earlier.
Profit before tax (PBT) declined 14.1% to Rs 1,139 crore from Rs 1,326 crore in the year-ago quarter. EBITDA margin also contracted by 600 basis points to 22.1%, against 28.1% in Q2 FY26.
On the advertising front, linear television continued to experience a transition, while digital entertainment advertising recorded strong growth. Sports advertising also expanded, supported by a higher number of cricketing events during the quarter.
Investment income stood at Rs 130 crore, down 36.6% from Rs 205 crore in the corresponding quarter last year.
JioHotstar's monthly active users increase 10%
JioHotstar averaged approximately 440 million monthly active users (MAUs) during the September quarter, registering a 10% increase from 400 million in Q2 FY26.
Digital entertainment watch time grew 15% year on year, driven by programming across the company's general entertainment channels and original content. The platform's conversational discovery feature also witnessed a 75% sequential increase in active users.
Expanding its international footprint, JioHotstar was launched in Singapore, the UK and Canada. JioStar reported that its subscriber base across these markets increased 30% following the relaunch.
Sports viewership grows across digital and connected TV
JioStar reported higher digital and connected TV (CTV) viewership across its sports properties during the quarter.
Digital viewership for the 2026-27 Premier League season increased 25% compared with the previous season, while CTV viewership grew 13%.
The England-India series, featuring five T20 matches and three One Day Internationals (ODIs), recorded a 12% increase in digital viewership compared with the Australia-India series in 2025. CTV viewership for the series rose 11%.
The India-West Indies series also registered a 12% increase in digital viewership compared with the England-India series in 2026, while CTV viewership grew 13%.
The performance highlights continued growth in JioStar's digital entertainment and sports consumption, even as the company navigates margin pressures and a transition in linear television advertising.
JioStar reported a 10.1% year-on-year growth in revenue from operations to Rs 6,806 crore in Q2 FY27, compared with Rs 6,179 crore in the corresponding quarter last year. The growth was driven by higher subscription income across its digital and linear television businesses.
However, the company's profitability came under pressure during the quarter. EBITDA from operations declined 10.5% to Rs 1,372 crore from Rs 1,533 crore in Q2 FY26. Total EBITDA, including investment income, fell 13.6% to Rs 1,502 crore, compared with Rs 1,738 crore a year earlier.
Profit before tax (PBT) declined 14.1% to Rs 1,139 crore from Rs 1,326 crore in the year-ago quarter. EBITDA margin also contracted by 600 basis points to 22.1%, against 28.1% in Q2 FY26.
On the advertising front, linear television continued to experience a transition, while digital entertainment advertising recorded strong growth. Sports advertising also expanded, supported by a higher number of cricketing events during the quarter.
Investment income stood at Rs 130 crore, down 36.6% from Rs 205 crore in the corresponding quarter last year.
JioHotstar's monthly active users increase 10%
JioHotstar averaged approximately 440 million monthly active users (MAUs) during the September quarter, registering a 10% increase from 400 million in Q2 FY26.
Digital entertainment watch time grew 15% year on year, driven by programming across the company's general entertainment channels and original content. The platform's conversational discovery feature also witnessed a 75% sequential increase in active users.
Expanding its international footprint, JioHotstar was launched in Singapore, the UK and Canada. JioStar reported that its subscriber base across these markets increased 30% following the relaunch.
Sports viewership grows across digital and connected TV
JioStar reported higher digital and connected TV (CTV) viewership across its sports properties during the quarter.
Digital viewership for the 2026-27 Premier League season increased 25% compared with the previous season, while CTV viewership grew 13%.
The England-India series, featuring five T20 matches and three One Day Internationals (ODIs), recorded a 12% increase in digital viewership compared with the Australia-India series in 2025. CTV viewership for the series rose 11%.
The India-West Indies series also registered a 12% increase in digital viewership compared with the England-India series in 2026, while CTV viewership grew 13%.
The performance highlights continued growth in JioStar's digital entertainment and sports consumption, even as the company navigates margin pressures and a transition in linear television advertising.
