The Ministry of Information and Broadcasting (MIB) has directed the functional integration of the Press Information Bureau (PIB) and the Central Bureau of Communication (CBC) into a single organisation, which will function under the name Press Information Bureau (PIB).
The restructuring is aimed at bringing the government's media relations, advertising and publicity operations under a unified administrative structure. The integration will initially be implemented at the headquarters level in New Delhi.
Under the revised arrangement, the consolidated headquarters will be led by the Director General (Coordination), PIB, New Delhi, who will report to the Chairperson of the Communication Board. All Indian Information Service (IIS) officers at the Additional Director General (ADG) level from both the erstwhile PIB and CBC will report to the DG (Coordination).
Communication and Media Coordinators (CMCs) deployed across ministries and departments in Delhi will also fall under the DG's reporting framework. The integration will subsequently be extended to state and branch-level offices in a phased manner.
The latest restructuring builds on the government's earlier efforts to align the functioning of the two organisations. In 2022, the government initiated the functional integration of their regional and field offices, enabling officials from both organisations to share responsibilities and undertake common assignments.
The latest directive takes this integration further by bringing the headquarters of both organisations under a common administrative and reporting structure.
As part of the organisational restructuring, R K Jain, who previously served as Director General (News) at the News Services Division of All India Radio, has been appointed Director General (Coordination), PIB.
