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India’s media and entertainment (M&E) sector grew 9% year-on-year to ₹2.78 trillion in 2025, according to the latest FICCI–EY report, signalling steady momentum driven by digital expansion, advertising growth and a resurgence in live experiences.
Digital media emerged as the largest contributor, crossing the ₹1 trillion milestone for the first time. Within this, digital advertising surged 26% to ₹947 billion, accounting for nearly two-thirds of total ad revenues, fuelled by performance-driven and commerce-linked formats.
Advertising as a whole rose 13.5% to ₹1.5 trillion, contributing 0.41% to India’s GDP. Growth was largely led by digital platforms, including e-commerce and point-of-sale channels.
Live events recorded the fastest growth among all segments, expanding 44% in 2025. The surge was driven by ticketed concerts, large-scale public gatherings and religious events, highlighting the return of on-ground engagement at scale.
The report also underscores the resilience of large-screen consumption. Television continues to maintain wide reach, complemented by the rapid rise of Connected TV, which is enhancing shared and immersive viewing experiences. This shift reinforces India’s position as an “AND” market, where traditional and digital platforms coexist and complement each other.
Other segments showed mixed but positive trends. Digital subscriptions grew 60% to ₹163 billion, while out-of-home media rose 13%. The film segment generated ₹205 billion in revenues, with over 1,900 releases during the year. Television remained the most consumed medium, reaching approximately 745 million viewers weekly, while Connected TV penetration expanded to nearly 40 million households.
Looking ahead, the M&E sector is projected to grow at a CAGR of over 7% to reach ₹3.3 trillion by 2028. Future growth is expected to be led by digital media, live events, filmed entertainment, and animation and VFX, with new media likely to contribute more than half of the industry’s total revenues.
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