.jpg)
Dabur India Limited has signed a definitive agreement to acquire a minority stake in luxury skincare D2C brand RAS Beauty Private Limited for approximately Rs 60 crore. The deal marks the first investment under the FMCG major’s newly launched investment arm, Dabur Ventures.
Founded by Shubhika Jain along with her sister Suramya Jain and mother Sangeeta Jain, the Raipur-based RAS Beauty is positioned as a digital-first, farm-to-face luxury skincare brand operating at the intersection of nature, science and premium beauty. The company focuses on the natural beauty segment, offering a portfolio that includes face elixirs, serums and moisturisers infused with essential oils and nature-derived actives.
Commenting on the investment, Abhinav Dhall, Executive Director – Group Head Corporate Strategy at Dabur India, said the brand presents a differentiated value proposition. “RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity,” he said.
Shubhika Jain, Co-founder and CEO of RAS Beauty, said the partnership will help scale the brand’s ambitions. “This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values,” she said.
The investment underlines Dabur’s strategic intent to expand its presence in high-growth, premium beauty categories while backing emerging homegrown brands.
.jpg)
