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Apple has introduced a major AI upgrade to its voice assistant, unveiling an AI-powered version of Siri AI at WWDC 2026. The update marks a significant step in Apple’s push to strengthen its artificial intelligence capabilities under its broader Apple Intelligence vision.
The enhanced Siri is designed to be more context-aware, with the ability to analyse what is displayed on a user’s screen, search the web, recall previous conversations and retrieve specific details shared in messages, such as addresses—even if they have not been explicitly saved.
Apple said the new assistant will also be available as a dedicated application, further expanding its accessibility across devices.
“Truly helpful AI must be centered around you and your needs,” said Apple software chief Craig Federighi. “This means integrating AI deep into the products you use every day, grounding it in your personal context and the apps you rely on, and designing it with privacy at every step. This is our vision for Apple Intelligence.”
Tim Cook said this year’s WWDC focuses heavily on Apple Intelligence and the evolution of Siri, underscoring AI’s growing importance in shaping user experience across Apple devices.
“AI is incredibly powerful technology with the potential to shape society in profound ways,” Apple said in a statement, adding that its approach prioritises user trust, privacy, and measured deployment compared to competitors.
Alongside Siri, Apple announced updates across its software ecosystem. The upcoming iOS 27 will support iPhone 11 and later models, while the next version of macOS will be named macOS Golden Gate.
The company also introduced new child safety features, including stricter parental controls, an “ask to browse” feature requiring approval before visiting new websites, and safeguards that blur sensitive imagery in messaging apps by default while notifying parents.
Apple said it is collaborating with the American Academy of Pediatrics to develop guidance for healthier digital habits for children.
The announcements come as Apple seeks to strengthen its position in the competitive AI landscape, where companies such as Microsoft and Google have advanced rapidly with AI agents capable of handling complex tasks.
Industry analysts, including those at Counterpoint Research, note that Apple has taken a more cautious but privacy-focused approach to AI deployment, potentially increasing investment as agentic AI becomes central to device interaction.
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