RSPL Group has partnered with integrated marketing consultancy One Source to strengthen the digital presence of its flagship detergent brand, Ghadi Detergent.
The collaboration will focus on developing contemporary and culturally relevant brand communication that builds on Ghadi’s established consumer connect while engaging newer audiences across digital platforms.
Under the mandate, One Source will work with Ghadi Detergent on digital strategy, creative storytelling, social media, campaign ideation, content development and online brand building. The engagement will aim to translate the brand’s legacy into relatable communication aligned with evolving consumer preferences.
Sandeep Rao, managing director, One Source, said, “Ghadi is a brand with tremendous familiarity and equity, but what makes the opportunity particularly exciting is the scope to translate that legacy into a more contemporary digital language. Our focus will be to build communication that is rooted in the brand’s core, while being culturally relevant, distinctive and engaging for today’s consumer. We are delighted to partner with RSPL and look forward to creating work that makes Ghadi even more memorable in the digital space.”
Through the partnership, Ghadi and One Source will seek to combine the detergent brand’s established household presence with contemporary digital communication to build stronger audience engagement.
