Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia. Based in Bengaluru, she will lead the brand and marketing strategy for the company's comprehensive portfolio, including PCs and Smart Devices across its Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG) and Solutions and Services Group (SSG).
In her new role, Marodia will be responsible for strengthening Lenovo's brand positioning and driving its marketing strategy across consumer devices, enterprise infrastructure, solutions and services.
She brings over 18 years of experience spanning brand management, marketing, business transformation, digital, e-commerce and P&L leadership. Her professional journey includes leadership assignments across the technology and FMCG sectors, where she has worked on brand development, business growth and innovation.
Prior to joining Lenovo, Marodia was associated with Amazon India, where she held leadership responsibilities across marketing, business growth, product innovation and cross-functional transformation.
Before Amazon, she held category and portfolio leadership positions at Tata Consumer Products and Procter & Gamble. She also worked with Hindustan Unilever in brand management roles, including global brand responsibilities at Unilever.
Commenting on the appointment, Shailendra Katyal, Vice President and Managing Director, Lenovo India, said, “As Lenovo accelerates its transformation into a full-stack technology leader and advances its Hybrid AI vision, marketing has an increasingly important role in connecting our innovation with the needs and aspirations of customers. Across consumer devices, enterprise infrastructure and intelligent solutions, we have an opportunity to create a more unified and distinctive Lenovo experience for our customers and partners. We are delighted to welcome Shilpa to Lenovo India. Her breadth of experience and strategic perspective will be valuable as we strengthen our brand, deepen customer engagement and further our ambition to be a leader and enabler of intelligent transformation.”
Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific, added, “Lenovo is uniquely positioned at the intersection of personal technology, enterprise infrastructure and intelligent solutions, helping shape how consumers and businesses engage with an increasingly connected and AI-enabled world. As we continue to advance our Hybrid AI vision, building a consistent, differentiated and trusted brand will be central to our growth ambitions. Shilpa brings a strong combination of strategic brand leadership, customer understanding and experience in driving business transformation across dynamic markets. We are delighted to welcome her to Lenovo India and the Asia Pacific marketing leadership team. I would also like to thank Chandrika Jain for her outstanding contribution and leadership over the past four years, and wish her every success in her new role.”
