Wipro Consumer Care and Lighting has entered India's growing pet food market with the launch of Snuggles, a premium pet nutrition brand aimed at meeting the evolving needs of pet parents.
The launch marks Wipro's first foray into the pet food category, which the company estimates is currently valued at more than Rs 5,500 crore. Snuggles has debuted with a dry dog food format that combines kibble with freeze-dried chicken chunks, along with human-grade ingredients and complete nutrition.
The launch coincides with International Dog Day and comes amid a broader shift in India, where pets are increasingly being treated as family members, driving demand for better nutrition, wellness and care products.
" We are excited to participate in India's rapidly growing pet food category. As pet parenting continues to evolve, we see a significant opportunity to offer superior nutrition, trusted ingredients and meaningful innovation at a price point that delivers outstanding value to our customers," said Anil Chugh, president, Foods Business and chief operating officer – New Business, Wipro Consumer Care & Lighting, India.
The initial Snuggles portfolio comprises three variants: Puppy All Breeds, Adult Small Breed and Adult Medium & Large Breed. The products will be available through specialty pet retail stores, veterinary clinics, modern trade, e-commerce and quick-commerce platforms.
Saurabh Shekhar, managing partner – Pet Care, Wipro Consumer Care & Lighting, India, said the pet food category remains significantly underpenetrated despite the changing dynamics of pet parenting. He added that Snuggles has been developed with science-backed nutrition, human-grade ingredients and its kibble-plus-freeze-dried chicken format.
The brand will be available in 1 kg, 3 kg, 5 kg and 10 kg packs, with prices starting at Rs 530. Wipro plans to expand the Snuggles portfolio in phases as it builds a larger presence in India's pet food and nutrition market.
