Sparkonomy, founded by three former Google executives, has launched the Open Creator Graph, a free public infrastructure designed to help creators establish their identity with AI systems and declare how their name, image, voice and likeness can be used.
The platform brings creator identity and AI consent into a single, cross-platform record. Sparkonomy said the initiative is aimed at addressing two challenges facing creators: inaccurate representation by AI systems and the lack of a standardised way for creators to communicate what AI can and cannot do with their identity and work.
The company cited its AI Misrepresentation Study (AMISS), which analysed 10,000 creators globally and submitted 50,000 queries to five AI engines in September 2026. According to Sparkonomy, only one of the 10,000 creators was accurately described by all five AI systems tested, while 67% did not receive an accurate description from any of them. Among creators with more than five million followers, 37% received no accurate description from any of the systems tested.
Sparkonomy said the issue extends across platforms because a creator's identity and content are distributed across services such as Instagram, YouTube, TikTok and X. As a result, consent settings on an individual platform cannot establish a creator's preferences across the wider AI ecosystem.
The Open Creator Graph allows creators to claim a record by signing in through an account they already use on platforms including Instagram, YouTube, TikTok or X. Once claimed, the record acts as a verified, cross-platform identity profile that can be read by both people and machines.
Creators can also specify AI-use preferences for different aspects of their identity, including their name, image, likeness, voice, movement and signature. The platform offers three settings: ‘Allowed’, which permits AI use; ‘Conditional’, which allows authentic representation while requiring permission for uses such as deepfakes or voice clones; and ‘Prohibited’, which does not permit the specified use. If no preference has been selected, the record is marked as ‘unknown’ rather than being treated as consent.
“AI operates at machine scale. AI Consent still operates at human scale: manual, slow and expensive. To close that gap, we built the Open Creator Graph, a free, public identity and consent record that every Creator worldwide can use, not just the famous ones,” said Guneet Singh, co-founder, Sparkonomy.
The company said one million creator records are already present on the Open Creator Graph and can be claimed. There is no fee to create or maintain a record, and creators do not need to meet a minimum follower threshold.
Alongside a human-readable version, each creator record is available in machine-readable formats including JSON-LD, XML, TDMRep and plaintext. Sparkonomy said these formats are intended to make creator preferences accessible to search engines and AI systems.
“Social platforms don’t give Creators a way to publish their AI consent from their accounts. We built the Open Creator Graph so Creators can declare their AI terms, make them machine-readable and preserve those choices as evidence,” Singh added.
Sparkonomy said consent certificates issued through the platform are digitally signed, recorded in a tamper-evident public log and independently timestamped through a qualified service under the EU's eIDAS framework.
The company positions the platform against a wider regulatory debate around creators' rights and AI-generated content. It pointed to legal developments in India and the US, including protections for celebrity name, voice and likeness, as well as the Tennessee ELVIS Act and
