FirstCry has launched a dedicated International Store on its platform, bringing a range of global baby, kids and maternity brands together in one section for Indian consumers.
The store features brands including Carter’s, Decathlon, Dr. Brown’s, Joie, MomCozy, Nuluv, Paruu, QPlay, Neobreez, Melii, Bentley, Britax, Skip Hop, Nuna and Silver Cross, among others.
While select international products were previously available on FirstCry through individual sellers, the new offering consolidates them into a dedicated storefront. According to FirstCry, the International Store provides product authentication, customer support and nationwide delivery.
The assortment spans categories such as fashion, mobility, feeding, nursery, baby gear and play. Products available through the store include Silver Cross strollers, Dr. Brown’s anti-colic feeding bottles and Joie car seats.
Prashant Chauhan, chief commercial officer, FirstCry, said, “Building strategic partnerships with the world's most respected parenting brands marks a massive leap forward for Indian parents. By launching a dedicated International Store in the FirstCry app, we have streamlined these global partnerships into a seamless, trusted experience-giving Indian mothers instant access to world-class safety, innovation, and quality right at their fingertips.”
He added that the company plans to expand the business by bringing more international brands onto the platform and widening the range of products available to Indian consumers.
The International Store is available across India through the latest version of the FirstCry app on iOS and Android, as well as the FirstCry mobile website.
