Zoom has appointed Sami Ammous as its Head of Asia, entrusting him with leading the company's go-to-market operations across the region. In his new position, Ammous will oversee sales, partnerships and customer success, while driving the company's regional growth strategy.
Announcing his appointment through a LinkedIn post, Ammous expressed enthusiasm about joining Zoom and collaborating with its APAC team and partners. He also highlighted his admiration for the company's customer-centric approach and employee-friendly work culture.
Ammous brings more than 20 years of experience in sales and go-to-market leadership across APAC and the Middle East. His professional expertise spans unified communications, contact centres and conversational AI.
Prior to joining Zoom, Ammous spent 16 years at Avaya. During his tenure, he led a 300-member team spanning ASEAN, Australia and New Zealand, Japan and Korea. He also headed Avaya's ASEAN business and played a key role in transitioning its traditional sales model towards a cloud-first approach.
Earlier, Ammous was Cognigy's first hire in Singapore, where he helped establish and develop the company's APAC operations. In his more recent assignments, he worked with kyadah and Sans Noise as Chief GTM and AI Strategist, advising technology start-ups and scale-ups on market expansion, enterprise sales and AI adoption.
At Zoom, Ammous will focus on engaging with enterprise leaders across Asia to accelerate the adoption of the company's AI-first platform. He will also be responsible for advancing regional growth through a partner-led business model.
Beyond his corporate responsibilities, Ammous serves as the Chair of the Singapore EGN Sales Leaders' Group and is a speaker on go-to-market strategy and artificial intelligence.
