Sony Pictures Networks India (SPNI) is preparing to introduce the globally recognised game show franchise Wheel of Fortune to Indian audiences. The Indian edition of the long-running format will be hosted by actor Akshay Kumar and will air on Sony Entertainment Television, with simultaneous streaming on Sony LIV.
The show has been licensed from Highgate Entertainment, LLC, and is being produced for SPNI by Frames Production Company. Known for its international success across multiple markets, Wheel of Fortune will be positioned as a prime-time offering with a strong focus on viewer engagement.
Integrated television and digital rollout planned
SPNI plans to deploy the format through an integrated broadcast and digital strategy, leveraging its television network alongside its streaming platform. The Indian adaptation will feature interactive components, including a play-along option on Sony LIV, allowing viewers to participate in the game in real time.
The launch further strengthens Sony Entertainment Television’s portfolio of international reality and game show formats, as the network continues to bring globally established intellectual properties to Indian screens.
Sony Entertainment Television highlights format-led strategy
Commenting on the announcement, Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said:
“Sony Entertainment Television has long pioneered the reality format space in India, consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune, we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes. Anchored in our strategy across Sony Entertainment Television and Sony LIV, the show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach and impact across television and digital.”
Akshay Kumar on hosting the Indian edition
Actor Akshay Kumar said he was looking forward to leading the Indian version of the popular game show.
“Wheel of Fortune has been a beloved show for millions around the world, and I’m truly excited to bring its Indian edition to audiences here. Its multi-generational appeal and the thrill of puzzle-solving have made it a global favourite and I’m confident it will be immensely enjoyed by Indian audiences. With the combined reach of Sony Entertainment Television and Sony LIV, Wheel of Fortune India will engage viewers across platforms like never before.”
Part of upcoming programming slate
The Indian edition of Wheel of Fortune is expected to be included in Sony Pictures Networks India’s programming lineup for the upcoming broadcast cycle, marking another high-profile addition to the network’s entertainment offerings.
