Slay Media has announced a strategic partnership with Eloelo Group to lead content development and video creation across its digital ecosystem.
The collaboration will see Slay Media handle both strategy and execution of video-led content tailored for digital audiences, spanning entertainment and consumer internet categories. The move comes as Eloelo Group continues to scale its content ecosystem and strengthen its presence across platforms.
As part of the engagement, Slay Media will focus on crafting culturally relevant, authentic narratives designed to resonate with India’s evolving digital-first audience.
Commenting on the partnership, Khushboo Mulani said, “Eloelo Group represents the future of entertainment in India. Partnering with a platform that values authenticity and creativity opens the door for narratives that feel more real, expressive, and culturally rooted. We’re excited to craft a stronger, more dynamic digital voice for Eloelo Group through both content and video creation.”
Adding to this, Sanket Palkar said, “With AI reshaping how we communicate, the old marketing playbooks aren’t just outdated, they’re irrelevant. Slay Media has been a trusted partner for us in building what comes next and strengthening our presence across the categories we operate.”
The partnership underscores a shared focus on innovation, creativity, and leveraging emerging content formats to engage modern audiences, as Eloelo Group continues to expand its footprint in India’s digital entertainment landscape.
