ABP Network has appointed media industry veteran Mona Jain as president – revenue growth and business development, marking her return to the organisation where she earlier held senior leadership roles, according to sources familiar with the development.
In her new role, Jain will be responsible for shaping the network’s revenue strategy and driving business expansion across its portfolio of channels and platforms. She joins ABP Network from BrandPulse Global, where she served as chief growth officer at the venture led by Pankaj Krishna.
Over three decades in media and broadcasting
Jain brings with her more than 30 years of experience spanning media planning, advertising, broadcasting and revenue leadership. She began her career as a media planner with Hindustan Thompson Associates before moving on to agencies such as Contract Advertising and Mudra Communications, where she worked across client servicing and media functions.
Her career later transitioned into broadcast media, with a significant stint at Zee Entertainment Enterprises, where she rose to the position of executive vice president, overseeing key revenue and commercial operations.
Prior leadership roles at ABP and Zee Media
This is not Jain’s first association with ABP Network. She previously served as the network’s chief revenue officer, playing a central role in strengthening its advertising and commercial strategy. Following her tenure at ABP, she took on a similar leadership position at Zee Media Corporation, further consolidating her reputation as one of the industry’s senior revenue specialists.
With her return to ABP Network, Jain is expected to play a key role in accelerating growth initiatives at a time when broadcasters are increasingly focusing on diversified revenue streams across television and digital platforms.
