Apoorva Mehandiratta has been elevated to Vice President – Marketing at ZEE5. Prior to this promotion, she served as Director – Marketing at the streaming platform.
In her new role, Mehandiratta will spearhead marketing for Hindi and Marathi content while also overseeing overall content brand development across the platform.
With over a decade of experience spanning entertainment, films, television and streaming, Mehandiratta has played a significant role in shaping the marketing narrative for several marquee originals and entertainment properties at ZEE5.
Before joining ZEE5, she served as Head of Marketing at ALTBalaji, Balaji Telefilms Pvt. Ltd. She has also worked with Viacom18 Motion Pictures, where she led film marketing initiatives. Earlier in her career, she was associated with Star India across Channel V and the Hindi Movies cluster, including Star Gold and Movies OK.
Commenting on her elevation, Mehandiratta said, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”
