ZEE5 has elevated Alisha Coelho to head its AVoD business, where she will take charge of the streaming platform’s Free5 business.
Coelho announced the development through a LinkedIn post, expressing excitement about the new role and the opportunities ahead for Free5. She also thanked Tejkarran, business head at ZEE5, for his “vote of confidence” and acknowledged her team.
Coelho joined ZEE5 in September 2022 as senior vice president – content, India. In November 2024, she expanded her mandate to senior vice president – content, India & global markets. In the role, she oversaw content acquisition, localisation, publishing, network alliances and merchandising services across ZEE5’s India and international markets.
Before joining ZEE5, Coelho spent three years with Warner Bros. Discovery. She held roles including associate director and content lead – discovery+ India, where she worked on content ingest, programming and localisation for discovery+ across APAC and local affiliates.
Coelho previously worked with the National Basketball Association (NBA) for over a year as global content & media distribution manager. Her responsibilities included developing local and localised content through NBA Studio and production partners.
She also spent more than three years at Hotstar, where she held roles including programming lead – premium entertainment/news and senior digital producer – launch team. Her work there included programming premium English entertainment and films, along with metadata quality checks for the platform’s launch library.
With her new mandate at ZEE5, Coelho will now be responsible for driving the platform’s AVoD business and leading the Free5 offering.
