Zee Entertainment Enterprises has appointed Sandeep Mehrotra as chief operating officer – advertisement revenue, with effect from February 3, 2026. Mehrotra will be based in Mumbai and will report to the company’s chief executive officer, Punit Goenka.
Driving Integrated Ad Monetisation
In his new role, Mehrotra will be tasked with strengthening Zee’s advertisement revenue across both linear television and digital platforms, with a strong emphasis on convergence and integration between the two segments. Laxmi Shetty will continue to lead the advertisement revenue vertical for broadcast and digital and will now report to Mehrotra.
The leadership move comes as Zee recalibrates its monetisation strategy to reflect evolving viewer consumption habits and the growing overlap between traditional television and digital platforms.
Three Decades of Industry Experience
Mehrotra brings over 30 years of experience spanning advertising sales, revenue strategy and large-scale profit-and-loss management. Prior to joining Zee, he was associated with Culver Max Entertainment (formerly Sony Pictures Networks India), where he served as head of advertisement sales for the network’s channels.
CEO Emphasises Outcome-Driven Growth
Commenting on the appointment, Punit Goenka said the changing media landscape requires sharper and more adaptive monetisation approaches.
“The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders,” Goenka said.
“I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions.”
Mehrotra Eyes Scalable Revenue Ecosystem
Reacting to his appointment, Mehrotra said Zee’s long-term vision presents an opportunity to create deeper advertiser engagement.
“I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future,” he said.
“The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a further more integrated and scalable advertisement revenue ecosystem for the future.”
With this appointment, Zee signals a renewed push towards a unified and future-ready advertising revenue model aligned with shifting media consumption patterns.
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