Tilt Brand Solutions has appointed Abhimanyu Mathur as its Chief Business Officer, strengthening its leadership team as the brand and communications consultancy looks to accelerate growth.
Mathur joins the company with over 25 years of experience across advertising, consumer goods, corporate branding and real estate. During his career, he has worked with Lowe Lintas and Leo Burnett, besides holding senior marketing roles at RPSG Group and the Mahindra Group. Most recently, he served as Chief Marketing Officer at Mahindra Lifespaces, after previously leading corporate branding initiatives within the Mahindra Group.
Announcing the appointment, Joseph George, Chairman and CEO of Tilt Brand Solutions, said Mathur's blend of marketing and advertising expertise, along with his hands-on approach to building brands, makes him a valuable addition to the company's leadership as it enters its next stage of expansion.
Speaking on his new role, Mathur said Tilt's clear strategic vision and focus on combining strategy with creativity attracted him to the organisation. He added that he looks forward to working with the team and clients to build enduring brands, deliver impactful creative work and contribute to the consultancy's continued growth.
Mathur joins Tilt's management team alongside Joseph George, Chief Strategy Officer Gulshan Singh, Chief Creative Officer Adarsh Atal and Principal Advisor Michelle Suradkar.
