Switch Mobility Names Sonali Singh as Head of Marketing to Drive Brand and EV Growth Strategy

Switch Mobility, the electric vehicle arm of Ashok Leyland and part of the Hinduja Group, has appointed Sonali Singh as its new Head of Marketing, strengthening its leadership team as the company accelerates its expansion in the electric mobility space.

In her new role, Singh will be responsible for shaping the company’s brand strategy and overseeing integrated marketing initiatives, digital outreach and public relations. She will also work closely with the senior leadership team to support Switch Mobility’s growth plans in the zero-emission commercial transportation segment.

Move from Tata Motors

Singh joins Switch Mobility from Tata Motors, where she served as Deputy General Manager – Marketing. During her tenure, she was actively involved in brand positioning and leading key brand marketing initiatives for the automotive major.

Her transition comes at a time when Switch Mobility is scaling up its presence in battery-electric buses and light commercial vehicles across global markets.

Over 15 Years of Marketing Experience

With more than 15 years of experience in marketing and brand communications, Singh has worked with several leading organisations including Bosch, HCL, Panasonic and Deloitte. Over the course of her career, she has led multiple large-scale marketing campaigns across technology, automotive and consulting sectors.

She is also a regular speaker at industry forums and is known in professional circles as a blogger and fitness enthusiast.

About Switch Mobility

Switch Mobility is a global electric vehicle company focused on zero-emission commercial transport solutions. It operates as the electric vehicle subsidiary of Ashok Leyland and is part of the diversified Hinduja Group. The company’s portfolio includes battery-electric buses and light commercial vehicles, aimed at supporting cleaner urban mobility and sustainable transport infrastructure.