Swiggy has appointed Kejal Parekh as assistant vice-president, brand marketing, for its quick-commerce platform Instamart.
Parekh joins Swiggy Instamart after more than five years at Myntra, where she most recently served as director. She had earlier held the roles of associate marketing director and deputy marketing director.
At Myntra, Parekh worked across brand campaigns, major sales events and marketing for newer categories, including beauty and personal care. Her responsibilities also included brand marketing, private brands and licensing, with projects involving brands such as Mango, Roadster, Next and Bershka.
Prior to Myntra, Parekh spent more than three years at Nykaa. She joined the company as marketing manager in April 2018 and was promoted to senior marketing manager in July 2019. Her role involved brand communication and developing and executing creative campaigns.
Earlier in her career, Parekh was associate marketing director at MyGlamm, where she worked on brand campaigns, agency and franchise partnerships, influencer initiatives and customer acquisition for stores. She has also held roles at Konnect Marketing and Jean Claude Biguine.
