Spotify names Aditi Shorewal as Head of PR and Communications

Audio streaming platform Spotify has appointed Aditi Shorewal as its new Head of PR and Communications. Shorewal announced her appointment through a post on LinkedIn, marking the beginning of her journey with the company.

"Excited to share that I’m joining Spotify as head of PR & communications. Feeling grateful for the journey that brought me here and looking forward to working with incredible teams, creators, artists, and partners to tell stories that spark conversations, shape culture, and connect people in India and beyond," Shorewal wrote in her post. 

Prior to joining Spotify, Shorewal was associated with Tinder, where she spent nearly two years leading communications initiatives. Most recently, she oversaw communications for both India and Korea, having initially joined the company as Communications Lead for India before taking on additional responsibilities for the Korean market.

Before her stint at Tinder, she served as Head of Communications and Content Marketing at Eventbrite. Over the years, she has built a diverse career spanning strategic communications, media relations, content marketing, and social media marketing.

Her professional journey also includes leadership roles at Twitter, where she managed communications and social media marketing, along with global media relations positions at 4media Group UK and TheNewsMarket in London. 

With experience across both Indian and international markets, Shorewal has developed expertise in shaping brand narratives and driving communication strategies across multiple sectors.