Schbang has appointed Karthik Krishnan as its Senior Creative Krishnan announced the appointment through a LinkedIn post.
He joins Schbang after spending nearly three years at The Content Lab, where he served as Executive Creative Director. In the role, he led the agency's creative function across copy and art, overseeing campaigns for brands such as Flipkart, Amazon Prime, Akasa Air, Odomos, Odonil, Hello Kitty, Swiggy, Generali Central Insurance, Goonda, True Silver and Wildcraft.
Before The Content Lab, Krishnan held creative leadership and copywriting roles at agencies including Ogilvy, The Digital Street, Terribly Tiny Tales, Isobar, ibs fulcro and Cactus Communications, building experience across advertising, digital and content-led marketing.
With his move to Schbang, Krishnan is set to contribute to the agency's integrated creative offerings across its brand portfolio.
