Rohan Mehta joins Omnicom Advertising India as Chief Transformation Officer

 Rohan Mehta, Founder and CEO of Kinnect, has joined Omnicom Advertising India (OAI) as its Chief Transformation Officer, marking a significant leadership move after nearly 15 years with the agency he built.

In his new role, Mehta will focus on shaping OAI’s capability architecture by identifying and mapping strengths across the network, and making them more accessible, usable, and scalable across agencies.

He will also lead the development of a plug-in deployment model designed to seamlessly integrate capabilities across Digital Media, Influencer Marketing, Content, CRM, SEO/GEO, ORM, Technology, and emerging formats.

Through this, Mehta aims to help agencies deepen client partnerships, expand scope of work, deliver more integrated solutions, and drive a greater share of business within the network.