Rediffusion Brand Solutions has appointed advertising veteran Amitava Sinha as Managing Partner for East India, bringing back a former senior leader to spearhead the agency's growth in the region.
Sinha brings nearly four decades of experience in marketing and advertising. He began his career with FMCG company Reckitt Coleman (now Reckitt Benckiser) before taking on leadership roles at agencies including JWT, McCann Erickson and Bates.
This marks a return to Rediffusion for Sinha, who previously spent over a decade at the agency between 2003 and 2015. During his earlier stint, he held several leadership positions, including serving as Chief Operating Officer from 2011 to 2015, where he worked closely with the agency's leadership team.
Following his departure from Rediffusion, Sinha worked as an independent consultant, advising organisations across branding, corporate communications and public relations.
Commenting on the appointment, Dr. Sandeep Goyal, Managing Director of Rediffusion, said the agency is witnessing strong demand from eastern markets and that Sinha's experience in managing brands, building client relationships and developing talent will support the company's expansion plans in the region.
Sinha described his return to Rediffusion as a "homecoming" and said he looks forward to rejoining the agency at a time when the advertising landscape has evolved significantly. He added that he is excited to partner with the leadership team to contribute to the agency's next phase of growth.
The company also said that Sreeparna Sengupta will continue to head Rediffusion's Kolkata office and will work alongside Sinha in driving the agency's operations in East India.
